From The Ground Up
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Introduction to From The Ground Up

Welcome to From The Ground Up (2023) 14:24
Staying up to date with the course
Diamond 1 : From The Ground Up

D1 - Introduction (2023) 00:27
D1 - diverging
D1 - What is a rendering? 07:28
D1 - Common misconceptions on composition 04:58
D1 - The missing link 02:26
D1 - converging
D1 - A more holistic vision 02:46
D1 - Composition as a tool 07:11
D1 - Diamond 1 in less than 60 seconds 01:04
D1 - Theory to practice (2023) 01:04
D1 - Resources
Diamond 2 : Fundamentals of Perception

D2 - Introduction (2023) 00:31
D2 - Diverging
D2 - Perceiving is not seeing 06:05
D2 - Experience of the architectural space 03:36
D2 - Anisotropy of reading 13:18
D2 - Gestalt psychology 11:16
D2 - Greatest area of contrast 05:28
D2 - Contrasts, many contrasts 08:31
D2 - Context within contexts 06:54
D2 - Weight & tension 03:53
D2 - Weight & tension : size 01:51
D2 - Weight & tension : shapes 02:32
D2 - Weight & tension : lines 05:34
D2 - Weight & tension : pattern 04:53
D2 - Weight & tension : edge flickering 04:13
D2 - Weight & tension : detail density 02:43
D2 - Weight & tension : reflection 01:34
D2 - Weight & tension : text 03:42
D2 - Weight & tension : human figure 04:44
D2 - Weight & tension : motion 06:46
D2 - Converging
D2 - Balance disembiguation 03:52
D2 - Formal balance 05:06
D2 - Informal balance 04:13
D2 - The reveal 06:43
D2 - F*ck balance 04:05
D2 - What balance fits better my image? 04:02
D2 - What makes an image boring? 06:21
D2 - Diamond 2 in less than 120 seconds (2023) 01:41
D2 - Theory to practice (2023) 04:21
D2 - Resources
Diamond 3 : Intent

D3 - Introduction (2023) 00:36
D3 - Diverging
D3 - What is intent? 03:12
D3 - The need of a mindset shift 13:30
D3 - Typologies of intent 07:22
D3 - Storytelling disembiguation 05:37
D3 - The limits of intent 07:01
D3 - Converging
D3 - Identifying intents 01:52
D3 - Prioritizing and mixing intents 08:58
D3 - Put a title on it 05:28
D3 - Diamond 3 in less than 120 seconds (2023) 01:40
D3 - Theory to practice (2023) 02:47
D3 - Resources
Diamond 4 : Frame

D4 - Introduction (2023) 00:39
D4 - Diverging
D4 - Aspect ratio 23:14
D4 - Typologies of framing 10:06
D4 - Grid systems : the rule of thirds 07:39
D4 - Grid systems : golden ratio 08:39
D4 - Grid systems : dynamic symmetry 15:06
D4 - Open and closed frames 04:50
D4 - Height 15:00
D4 - Focal length 19:16
D4 - Fixing verticals and horizontals 07:57
D4 - Camera plane shifting 03:13
D4 - Depth of field 05:20
D4 - Horizon 09:15
D4 - Negative space 06:58
D4 - Nose room and head room 04:28
D4 - Reflections 04:26
D4 - People 08:38
D4 - Details 10:58
D4 - Converging
D4 - Overall philosophy 00:28
D4 - Broad questions 25:51
D4 - Detail questions 08:08
D4 - Diamond 4 in less than 60 seconds (2023) 01:05
D4 - Theory to practice (2023) 05:07
D4 - Resources
Diamond 5 : Light

D5 - Introduction (2023) 00:31
D5 - Diverging
D5 - The weight of light 11:04
D5 - In the darkness of shadows 10:01
D5 - Peculiarities of rendering 04:16
D5 - The typical photography setup 10:54
D5 - Don't forget your keys 12:50
D5 - The impact of light orientation 07:23
D5 - Typologies of light and atmospheres : direct light 13:07
D5 - Typologies of light and atmospheres : indirect light 13:30
D5 - Artificial light 08:06
D5 - Atmospherics 10:01
D5 - Sky 09:21
D5 - Artifacts 10:18
D5 - Converging
D5 - Converging on a lighting strategy 00:29
D5 - Broad questions 27:35
D5 - Detail questions 07:03
D5 - Diamond 5 in less than 60 seconds (2023) 01:05
D5 - Theory to practice (2023) 05:21
D5 - Resources
Diamond 6 : Color

D6 - Introduction (2023) 00:39
D6 - Diverging
D6 - A world without color 06:49
D6 - Basic terminology 03:41
D6 - Color in the hierarchy of perception and identification 03:49
D6 - Colors' inherent dynamics 10:37
D6 - The power of colors 05:31
D6 - Impression : color contrasts 15:19
D6 - Construction : symbolism 04:45
D6 - Expression : emotion and temperature 12:30
D6 - Atmosphere : time of the day 08:18
D6 - Atmosphere : time of the year 05:38
D6 - Atmosphere : type of weather 08:25
D6 - Artificial light 06:16
D6 - Converging
D6 - Some analysis tools 18:56
D6 - How palettes work 12:53
D6 - Greys and neutrals 07:54
D6 - Building your color palette : dealing with existing colors 02:08
D6 - Building your color palette : how to choose colors 08:00
D6 - Building your color palette : manipulating existing colors 13:22
D6 - Building your color palette : finetuning the palette 05:45
D6 - Broad questions 17:52
D6 - Detail questions 05:36
D6 - Diamond 6 in less than 90 seconds (2023) 01:22
D6 - Theory to practice (2023) 05:22
D6 - Resources
Diamond 7 : Creativity I/O

D7 - Introduction (2023) 00:46
D7 - Diverging
D7 - The roots of creativity 06:21
D7 - Does creativity matter? 03:35
D7 - Understanding references 07:09
D7 - Deconstructing references 14:20
D7 - Understanding the repertoire 10:16
D7 - Systemization and creativity 03:28
D7 - Some thoughts on AI (2023) 07:57
D7 - Learning From The Masters - Introduction (2023) 02:26
D7 - Learning From The Masters - Paintings (2023) 47:23
D7 - Learning From The Masters - Photographs (2023) 48:18
D7 - Learning From The Masters - Renderings (2023) 47:06
D7 - Converging
D7 - Seeing creatively 03:22
D7 - How to build your references library 30:14
D7 - Types of sources of inspiration 07:37
D7 - How and where to find inspiration (2023) 20:41
D7 - Is there such a thing as a bad reference? 03:56
D7 - How to build your repertoire 06:41
D7 - Clustering projects 04:33
D7 - Meshing and building your own style 06:14
D7 - Making your own teardown (2023) 12:41
D7 - Personal Projects (2023) 14:26
D7 - Where to go for quality resources and assets (2023) 10:25
D7 - Diamond 7 in less than 90 seconds (2023) 02:00
D7 - Theory to practice (2023) 06:06
D7 - Resources
Diamond 8 : Clients & Career

D8 - Introduction (2023) 00:45
D8 - Diverging
D8 - Understanding yourself 09:50
D8 - Ethics in archviz (2023) 07:51
D8 - Choosing your clients 07:45
D8 - Each new client is a blank slate (2023) 02:04
D8 - Setting up a good business relationship 04:00
D8 - Contracts (2023) 12:37
D8 - Cash management (2023) 09:50
D8 - Time management & routine (2023) 11:24
D8 - Pricing - introduction (2023) 01:23
D8 - Pricing - how to make more money (2023)
D8 - Pricing - what methods of pricing (2023) 07:23
D8 - Pricing - where does the price of an image come from (2023) 04:28
D8 - Pricing - what to charge (2023) 02:50
D8 - Pricing - upsells (2023) 01:46
D8 - Pricing - animations (2023) 01:28
D8 - Pricing - how to present your proposal (2023) 01:56
D8 - Pricing - price negociations (2023) 11:50
D8 - Pricing - when should I work for free (2023) 01:51
D8 - Pricing - do's and don'ts general recap (2023) 01:16
D8 - Pricing - the consequences of bad pricing (2023) 03:22
D8 - Pricing - Horoma case study (2023) 11:08
D8 - Choosing your contracts 09:11
D8 - Poorly written briefs 04:49
D8 - Ripping the brief 05:55
D8 - Converging
D8 - How to get there? 08:41
D8 - The end goal of a first meeting 08:42
D8 - Typical soft skills requirements 03:15
D8 - Going the extra mile, and extra buck 04:32
D8 - Scheduling projects (2023) 11:23
D8 - Presentation templates (2023) 04:09
D8 - Diamond 8 in less than 180 seconds (2023) 02:35
D8 - Theory to practice (2023) 07:16
D8 - Resources
Diamond 9 : Process

D9 - Introduction (2023) 00:52
D9 - Diverging
D9 - Ideate & evaluate : exploring the brief 04:56
D9 - Ideate & evaluate : exploring in 2D 02:21
D9 - Ideate & evaluate : exploring in 3D 07:35
D9 - Mastering efficiency (2023) 06:38
D9 - Installing Horoma FTGU Package (2023) 14:36
D9 - What should your 3D base look like (2023) 03:49
D9 - Assessing 2D vs 3D (2023) 10:02
D9 - Texturing and how to build an easy-to-use material library (2023) 16:06
D9 - Automating the texturing process (2023) 08:20
D9 - Integrating Railclone into our workflow - presentation (2023) 05:16
D9 - Low to High Poly with Railclone (2023) 20:25
D9 - Integrating Forest Pack into our workflow - presentation (2023) 06:20
D9 - Optimizing FP scattering in your scene (2023) 20:29
D9 - Horoma basic 3ds max scripts (2023) 03:33
D9 - Translating the brief with the repertoire 02:54
D9 - Interpreting references that fit the brief 01:28
D9 - Meshing ideas by moodboarding 02:47
D9 - Expand & evaluate 04:56
D9 - Integrating Pulze into our workflow - presentation (2023) 03:59
D9 - Automating Light Research with Pulze (2023) 16:40
D9 - Debugging your scene (2023) 04:13
D9 - Outputting research 01:41
D9 - Converging
D9 - Contact sheet 02:06
D9 - Culling 02:52
D9 - Identifying the right sequence 13:46
D9 - Identify your keepers 03:15
D9 - Moodboard update 00:56
D9 - Refining your keepers 06:27
D9 - Automating your postprocessing files creation (2023) 19:00
D9 - Starting your photoshop file in a single click (2023) 09:25
D9 - Horoma Essentials Photoshop Actions (2023) 19:52
D9 - Early Sketches Photoshop Process (2023) 22:01
D9 - What should your early sketches look like (2023) 04:51
D9 - Presenting your work to the client 12:15
D9 - Dealing with objections 19:34
D9 - Iterating & detailing : how to integrate feedback 05:29
D9 - Iterating & detailing : how to add details to a scene 07:56
D9 - Final refining and checks 06:18
D9 - The good enough image (2023) 02:59
D9 - Final touchpoints : delivering the images 06:07
D9 - Typical project steps and timeline 08:11
D9 - Optimizing and automating your own workflow (2023) 01:54
D9 - What's next? 04:46
D9 - Diamond 9 in less than 120 seconds (2023) 01:52
D9 - Theory to practice (2023) 05:35
D9 - Resources
Conclusion to From The Ground Up

Conclusion to From The Ground Up (2023) 07:13
Appendix

The Workshop
Discounts & coupons codes with Horoma School partners
Dynamic Symmetry Grids.zip
Presentation templates
Contract, invoice and quote templates
Checklists pdf to check every step of your process when working on a commission
Horoma From The Ground Up Package (Process Diamond 9) - V1.1 December 2023
Inspirations : common sources I go to to get inspired
Resources : common websites where to find assets, knowledge, and other useful stuff for your practice

D9 - Interpreting references that fit the brief 01:28

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