Welcome to From the Ground Up : Diamond 8

Even the most creative artist can fail miserably in the real world if they don't know how to handle their client relationship properly. 

In this diamond we'll focus first in the diverging part on understanding the two main actors of any relationship : you and your client. 

After giving a proper guideline on how to approach business relationship, we'll discuss the most important aspect of any project : ripping the brief, and theferore understanding your client's intent. 

In the converingpart we'll discuss how to cocreate a great creative brief with your client, as well as how to push your relationships further and make them longlasting.

Let's dive in Diamond 8 : Clients