From The Ground Up
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Introduction to From The Ground Up
Welcome to From The Ground Up (2023) 14:24
Staying up to date with the course
Diamond 1 : From The Ground Up
D1 - Introduction (2023) 00:27
D1 - diverging
D1 - What is a rendering? 07:28
D1 - Common misconceptions on composition 04:58
D1 - The missing link 02:26
D1 - converging
D1 - A more holistic vision 02:46
D1 - Composition as a tool 07:11
D1 - Diamond 1 in less than 60 seconds 01:04
D1 - Theory to practice (2023) 01:04
D1 - Resources
Diamond 2 : Fundamentals of Perception
D2 - Introduction (2023) 00:31
D2 - Diverging
D2 - Perceiving is not seeing 06:05
D2 - Experience of the architectural space 03:36
D2 - Anisotropy of reading 13:18
D2 - Gestalt psychology 11:16
D2 - Greatest area of contrast 05:28
D2 - Contrasts, many contrasts 08:31
D2 - Context within contexts 06:54
D2 - Weight & tension 03:53
D2 - Weight & tension : size 01:51
D2 - Weight & tension : shapes 02:32
D2 - Weight & tension : lines 05:34
D2 - Weight & tension : pattern 04:53
D2 - Weight & tension : edge flickering 04:13
D2 - Weight & tension : detail density 02:43
D2 - Weight & tension : reflection 01:34
D2 - Weight & tension : text 03:42
D2 - Weight & tension : human figure 04:44
D2 - Weight & tension : motion 06:46
D2 - Converging
D2 - Balance disembiguation 03:52
D2 - Formal balance 05:06
D2 - Informal balance 04:13
D2 - The reveal 06:43
D2 - F*ck balance 04:05
D2 - What balance fits better my image? 04:02
D2 - What makes an image boring? 06:21
D2 - Diamond 2 in less than 120 seconds (2023) 01:41
D2 - Theory to practice (2023) 04:21
D2 - Resources
Diamond 3 : Intent
D3 - Introduction (2023) 00:36
D3 - Diverging
D3 - What is intent? 03:12
D3 - The need of a mindset shift 13:30
D3 - Typologies of intent 07:22
D3 - Storytelling disembiguation 05:37
D3 - The limits of intent 07:01
D3 - Converging
D3 - Identifying intents 01:52
D3 - Prioritizing and mixing intents 08:58
D3 - Put a title on it 05:28
D3 - Diamond 3 in less than 120 seconds (2023) 01:40
D3 - Theory to practice (2023) 02:47
D3 - Resources
Diamond 4 : Frame
D4 - Introduction (2023) 00:39
D4 - Diverging
D4 - Aspect ratio 23:14
D4 - Typologies of framing 10:06
D4 - Grid systems : the rule of thirds 07:39
D4 - Grid systems : golden ratio 08:39
D4 - Grid systems : dynamic symmetry 15:06
D4 - Open and closed frames 04:50
D4 - Height 15:00
D4 - Focal length 19:16
D4 - Fixing verticals and horizontals 07:57
D4 - Camera plane shifting 03:13
D4 - Depth of field 05:20
D4 - Horizon 09:15
D4 - Negative space 06:58
D4 - Nose room and head room 04:28
D4 - Reflections 04:26
D4 - People 08:38
D4 - Details 10:58
D4 - Converging
D4 - Overall philosophy 00:28
D4 - Broad questions 25:51
D4 - Detail questions 08:08
D4 - Diamond 4 in less than 60 seconds (2023) 01:05
D4 - Theory to practice (2023) 05:07
D4 - Resources
Diamond 5 : Light
D5 - Introduction (2023) 00:31
D5 - Diverging
D5 - The weight of light 11:04
D5 - In the darkness of shadows 10:01
D5 - Peculiarities of rendering 04:16
D5 - The typical photography setup 10:54
D5 - Don't forget your keys 12:50
D5 - The impact of light orientation 07:23
D5 - Typologies of light and atmospheres : direct light 13:07
D5 - Typologies of light and atmospheres : indirect light 13:30
D5 - Artificial light 08:06
D5 - Atmospherics 10:01
D5 - Sky 09:21
D5 - Artifacts 10:18
D5 - Converging
D5 - Converging on a lighting strategy 00:29
D5 - Broad questions 27:35
D5 - Detail questions 07:03
D5 - Diamond 5 in less than 60 seconds (2023) 01:05
D5 - Theory to practice (2023) 05:21
D5 - Resources
Diamond 6 : Color
D6 - Introduction (2023) 00:39
D6 - Diverging
D6 - A world without color 06:49
D6 - Basic terminology 03:41
D6 - Color in the hierarchy of perception and identification 03:49
D6 - Colors' inherent dynamics 10:37
D6 - The power of colors 05:31
D6 - Impression : color contrasts 15:19
D6 - Construction : symbolism 04:45
D6 - Expression : emotion and temperature 12:30
D6 - Atmosphere : time of the day 08:18
D6 - Atmosphere : time of the year 05:38
D6 - Atmosphere : type of weather 08:25
D6 - Artificial light 06:16
D6 - Converging
D6 - Some analysis tools 18:56
D6 - How palettes work 12:53
D6 - Greys and neutrals 07:54
D6 - Building your color palette : dealing with existing colors 02:08
D6 - Building your color palette : how to choose colors 08:00
D6 - Building your color palette : manipulating existing colors 13:22
D6 - Building your color palette : finetuning the palette 05:45
D6 - Broad questions 17:52
D6 - Detail questions 05:36
D6 - Diamond 6 in less than 90 seconds (2023) 01:22
D6 - Theory to practice (2023) 05:22
D6 - Resources
Diamond 7 : Creativity I/O
D7 - Introduction (2023) 00:46
D7 - Diverging
D7 - The roots of creativity 06:21
D7 - Does creativity matter? 03:35
D7 - Understanding references 07:09
D7 - Deconstructing references 14:20
D7 - Understanding the repertoire 10:16
D7 - Systemization and creativity 03:28
D7 - Some thoughts on AI (2023) 07:57
D7 - Learning From The Masters - Introduction (2023) 02:26
D7 - Learning From The Masters - Paintings (2023) 47:23
D7 - Learning From The Masters - Photographs (2023) 48:18
D7 - Learning From The Masters - Renderings (2023) 47:06
D7 - Converging
D7 - Seeing creatively 03:22
D7 - How to build your references library 30:14
D7 - Types of sources of inspiration 07:37
D7 - How and where to find inspiration (2023) 20:41
D7 - Is there such a thing as a bad reference? 03:56
D7 - How to build your repertoire 06:41
D7 - Clustering projects 04:33
D7 - Meshing and building your own style 06:14
D7 - Making your own teardown (2023) 12:41
D7 - Personal Projects (2023) 14:26
D7 - Where to go for quality resources and assets (2023) 10:25
D7 - Diamond 7 in less than 90 seconds (2023) 02:00
D7 - Theory to practice (2023) 06:06
D7 - Resources
Diamond 8 : Clients & Career
D8 - Introduction (2023) 00:45
D8 - Diverging
D8 - Understanding yourself 09:50
D8 - Ethics in archviz (2023) 07:51
D8 - Choosing your clients 07:45
D8 - Each new client is a blank slate (2023) 02:04
D8 - Setting up a good business relationship 04:00
D8 - Contracts (2023) 12:37
D8 - Cash management (2023) 09:50
D8 - Time management & routine (2023) 11:24
D8 - Pricing - introduction (2023) 01:23
D8 - Pricing - how to make more money (2023)
D8 - Pricing - what methods of pricing (2023) 07:23
D8 - Pricing - where does the price of an image come from (2023) 04:28
D8 - Pricing - what to charge (2023) 02:50
D8 - Pricing - upsells (2023) 01:46
D8 - Pricing - animations (2023) 01:28
D8 - Pricing - how to present your proposal (2023) 01:56
D8 - Pricing - price negociations (2023) 11:50
D8 - Pricing - when should I work for free (2023) 01:51
D8 - Pricing - do's and don'ts general recap (2023) 01:16
D8 - Pricing - the consequences of bad pricing (2023) 03:22
D8 - Pricing - Horoma case study (2023) 11:08
D8 - Choosing your contracts 09:11
D8 - Poorly written briefs 04:49
D8 - Ripping the brief 05:55
D8 - Converging
D8 - How to get there? 08:41
D8 - The end goal of a first meeting 08:42
D8 - Typical soft skills requirements 03:15
D8 - Going the extra mile, and extra buck 04:32
D8 - Scheduling projects (2023) 11:23
D8 - Presentation templates (2023) 04:09
D8 - Diamond 8 in less than 180 seconds (2023) 02:35
D8 - Theory to practice (2023) 07:16
D8 - Resources
Diamond 9 : Process
D9 - Introduction (2023) 00:52
D9 - Diverging
D9 - Ideate & evaluate : exploring the brief 04:56
D9 - Ideate & evaluate : exploring in 2D 02:21
D9 - Ideate & evaluate : exploring in 3D 07:35
D9 - Mastering efficiency (2023) 06:38
D9 - Installing Horoma FTGU Package (2023) 14:36
D9 - What should your 3D base look like (2023) 03:49
D9 - Assessing 2D vs 3D (2023) 10:02
D9 - Texturing and how to build an easy-to-use material library (2023) 16:06
D9 - Automating the texturing process (2023) 08:20
D9 - Integrating Railclone into our workflow - presentation (2023) 05:16
D9 - Low to High Poly with Railclone (2023) 20:25
D9 - Integrating Forest Pack into our workflow - presentation (2023) 06:20
D9 - Optimizing FP scattering in your scene (2023) 20:29
D9 - Horoma basic 3ds max scripts (2023) 03:33
D9 - Translating the brief with the repertoire 02:54
D9 - Interpreting references that fit the brief 01:28
D9 - Meshing ideas by moodboarding 02:47
D9 - Expand & evaluate 04:56
D9 - Integrating Pulze into our workflow - presentation (2023) 03:59
D9 - Automating Light Research with Pulze (2023) 16:40
D9 - Debugging your scene (2023) 04:13
D9 - Outputting research 01:41
D9 - Converging
D9 - Contact sheet 02:06
D9 - Culling 02:52
D9 - Identifying the right sequence 13:46
D9 - Identify your keepers 03:15
D9 - Moodboard update 00:56
D9 - Refining your keepers 06:27
D9 - Automating your postprocessing files creation (2023) 19:00
D9 - Starting your photoshop file in a single click (2023) 09:25
D9 - Horoma Essentials Photoshop Actions (2023) 19:52
D9 - Early Sketches Photoshop Process (2023) 22:01
D9 - What should your early sketches look like (2023) 04:51
D9 - Presenting your work to the client 12:15
D9 - Dealing with objections 19:34
D9 - Iterating & detailing : how to integrate feedback 05:29
D9 - Iterating & detailing : how to add details to a scene 07:56
D9 - Final refining and checks 06:18
D9 - The good enough image (2023) 02:59
D9 - Final touchpoints : delivering the images 06:07
D9 - Typical project steps and timeline 08:11
D9 - Optimizing and automating your own workflow (2023) 01:54
D9 - What's next? 04:46
D9 - Diamond 9 in less than 120 seconds (2023) 01:52
D9 - Theory to practice (2023) 05:35
D9 - Resources
Conclusion to From The Ground Up
Conclusion to From The Ground Up (2023) 07:13
Appendix
The Workshop
Discounts & coupons codes with Horoma School partners
Dynamic Symmetry Grids.zip
Presentation templates
Contract, invoice and quote templates
Checklists pdf to check every step of your process when working on a commission
Horoma From The Ground Up Package (Process Diamond 9) - V1.1 December 2023
Inspirations : common sources I go to to get inspired
Resources : common websites where to find assets, knowledge, and other useful stuff for your practice
Products
Course
Section
Lesson
Resources : common websites where to find assets, knowledge, and other useful stuff for your practice
Resources : common websites where to find assets, knowledge, and other useful stuff for your practice
From The Ground Up
Buy now
Learn more
Introduction to From The Ground Up
Welcome to From The Ground Up (2023) 14:24
Staying up to date with the course
Diamond 1 : From The Ground Up
D1 - Introduction (2023) 00:27
D1 - diverging
D1 - What is a rendering? 07:28
D1 - Common misconceptions on composition 04:58
D1 - The missing link 02:26
D1 - converging
D1 - A more holistic vision 02:46
D1 - Composition as a tool 07:11
D1 - Diamond 1 in less than 60 seconds 01:04
D1 - Theory to practice (2023) 01:04
D1 - Resources
Diamond 2 : Fundamentals of Perception
D2 - Introduction (2023) 00:31
D2 - Diverging
D2 - Perceiving is not seeing 06:05
D2 - Experience of the architectural space 03:36
D2 - Anisotropy of reading 13:18
D2 - Gestalt psychology 11:16
D2 - Greatest area of contrast 05:28
D2 - Contrasts, many contrasts 08:31
D2 - Context within contexts 06:54
D2 - Weight & tension 03:53
D2 - Weight & tension : size 01:51
D2 - Weight & tension : shapes 02:32
D2 - Weight & tension : lines 05:34
D2 - Weight & tension : pattern 04:53
D2 - Weight & tension : edge flickering 04:13
D2 - Weight & tension : detail density 02:43
D2 - Weight & tension : reflection 01:34
D2 - Weight & tension : text 03:42
D2 - Weight & tension : human figure 04:44
D2 - Weight & tension : motion 06:46
D2 - Converging
D2 - Balance disembiguation 03:52
D2 - Formal balance 05:06
D2 - Informal balance 04:13
D2 - The reveal 06:43
D2 - F*ck balance 04:05
D2 - What balance fits better my image? 04:02
D2 - What makes an image boring? 06:21
D2 - Diamond 2 in less than 120 seconds (2023) 01:41
D2 - Theory to practice (2023) 04:21
D2 - Resources
Diamond 3 : Intent
D3 - Introduction (2023) 00:36
D3 - Diverging
D3 - What is intent? 03:12
D3 - The need of a mindset shift 13:30
D3 - Typologies of intent 07:22
D3 - Storytelling disembiguation 05:37
D3 - The limits of intent 07:01
D3 - Converging
D3 - Identifying intents 01:52
D3 - Prioritizing and mixing intents 08:58
D3 - Put a title on it 05:28
D3 - Diamond 3 in less than 120 seconds (2023) 01:40
D3 - Theory to practice (2023) 02:47
D3 - Resources
Diamond 4 : Frame
D4 - Introduction (2023) 00:39
D4 - Diverging
D4 - Aspect ratio 23:14
D4 - Typologies of framing 10:06
D4 - Grid systems : the rule of thirds 07:39
D4 - Grid systems : golden ratio 08:39
D4 - Grid systems : dynamic symmetry 15:06
D4 - Open and closed frames 04:50
D4 - Height 15:00
D4 - Focal length 19:16
D4 - Fixing verticals and horizontals 07:57
D4 - Camera plane shifting 03:13
D4 - Depth of field 05:20
D4 - Horizon 09:15
D4 - Negative space 06:58
D4 - Nose room and head room 04:28
D4 - Reflections 04:26
D4 - People 08:38
D4 - Details 10:58
D4 - Converging
D4 - Overall philosophy 00:28
D4 - Broad questions 25:51
D4 - Detail questions 08:08
D4 - Diamond 4 in less than 60 seconds (2023) 01:05
D4 - Theory to practice (2023) 05:07
D4 - Resources
Diamond 5 : Light
D5 - Introduction (2023) 00:31
D5 - Diverging
D5 - The weight of light 11:04
D5 - In the darkness of shadows 10:01
D5 - Peculiarities of rendering 04:16
D5 - The typical photography setup 10:54
D5 - Don't forget your keys 12:50
D5 - The impact of light orientation 07:23
D5 - Typologies of light and atmospheres : direct light 13:07
D5 - Typologies of light and atmospheres : indirect light 13:30
D5 - Artificial light 08:06
D5 - Atmospherics 10:01
D5 - Sky 09:21
D5 - Artifacts 10:18
D5 - Converging
D5 - Converging on a lighting strategy 00:29
D5 - Broad questions 27:35
D5 - Detail questions 07:03
D5 - Diamond 5 in less than 60 seconds (2023) 01:05
D5 - Theory to practice (2023) 05:21
D5 - Resources
Diamond 6 : Color
D6 - Introduction (2023) 00:39
D6 - Diverging
D6 - A world without color 06:49
D6 - Basic terminology 03:41
D6 - Color in the hierarchy of perception and identification 03:49
D6 - Colors' inherent dynamics 10:37
D6 - The power of colors 05:31
D6 - Impression : color contrasts 15:19
D6 - Construction : symbolism 04:45
D6 - Expression : emotion and temperature 12:30
D6 - Atmosphere : time of the day 08:18
D6 - Atmosphere : time of the year 05:38
D6 - Atmosphere : type of weather 08:25
D6 - Artificial light 06:16
D6 - Converging
D6 - Some analysis tools 18:56
D6 - How palettes work 12:53
D6 - Greys and neutrals 07:54
D6 - Building your color palette : dealing with existing colors 02:08
D6 - Building your color palette : how to choose colors 08:00
D6 - Building your color palette : manipulating existing colors 13:22
D6 - Building your color palette : finetuning the palette 05:45
D6 - Broad questions 17:52
D6 - Detail questions 05:36
D6 - Diamond 6 in less than 90 seconds (2023) 01:22
D6 - Theory to practice (2023) 05:22
D6 - Resources
Diamond 7 : Creativity I/O
D7 - Introduction (2023) 00:46
D7 - Diverging
D7 - The roots of creativity 06:21
D7 - Does creativity matter? 03:35
D7 - Understanding references 07:09
D7 - Deconstructing references 14:20
D7 - Understanding the repertoire 10:16
D7 - Systemization and creativity 03:28
D7 - Some thoughts on AI (2023) 07:57
D7 - Learning From The Masters - Introduction (2023) 02:26
D7 - Learning From The Masters - Paintings (2023) 47:23
D7 - Learning From The Masters - Photographs (2023) 48:18
D7 - Learning From The Masters - Renderings (2023) 47:06
D7 - Converging
D7 - Seeing creatively 03:22
D7 - How to build your references library 30:14
D7 - Types of sources of inspiration 07:37
D7 - How and where to find inspiration (2023) 20:41
D7 - Is there such a thing as a bad reference? 03:56
D7 - How to build your repertoire 06:41
D7 - Clustering projects 04:33
D7 - Meshing and building your own style 06:14
D7 - Making your own teardown (2023) 12:41
D7 - Personal Projects (2023) 14:26
D7 - Where to go for quality resources and assets (2023) 10:25
D7 - Diamond 7 in less than 90 seconds (2023) 02:00
D7 - Theory to practice (2023) 06:06
D7 - Resources
Diamond 8 : Clients & Career
D8 - Introduction (2023) 00:45
D8 - Diverging
D8 - Understanding yourself 09:50
D8 - Ethics in archviz (2023) 07:51
D8 - Choosing your clients 07:45
D8 - Each new client is a blank slate (2023) 02:04
D8 - Setting up a good business relationship 04:00
D8 - Contracts (2023) 12:37
D8 - Cash management (2023) 09:50
D8 - Time management & routine (2023) 11:24
D8 - Pricing - introduction (2023) 01:23
D8 - Pricing - how to make more money (2023)
D8 - Pricing - what methods of pricing (2023) 07:23
D8 - Pricing - where does the price of an image come from (2023) 04:28
D8 - Pricing - what to charge (2023) 02:50
D8 - Pricing - upsells (2023) 01:46
D8 - Pricing - animations (2023) 01:28
D8 - Pricing - how to present your proposal (2023) 01:56
D8 - Pricing - price negociations (2023) 11:50
D8 - Pricing - when should I work for free (2023) 01:51
D8 - Pricing - do's and don'ts general recap (2023) 01:16
D8 - Pricing - the consequences of bad pricing (2023) 03:22
D8 - Pricing - Horoma case study (2023) 11:08
D8 - Choosing your contracts 09:11
D8 - Poorly written briefs 04:49
D8 - Ripping the brief 05:55
D8 - Converging
D8 - How to get there? 08:41
D8 - The end goal of a first meeting 08:42
D8 - Typical soft skills requirements 03:15
D8 - Going the extra mile, and extra buck 04:32
D8 - Scheduling projects (2023) 11:23
D8 - Presentation templates (2023) 04:09
D8 - Diamond 8 in less than 180 seconds (2023) 02:35
D8 - Theory to practice (2023) 07:16
D8 - Resources
Diamond 9 : Process
D9 - Introduction (2023) 00:52
D9 - Diverging
D9 - Ideate & evaluate : exploring the brief 04:56
D9 - Ideate & evaluate : exploring in 2D 02:21
D9 - Ideate & evaluate : exploring in 3D 07:35
D9 - Mastering efficiency (2023) 06:38
D9 - Installing Horoma FTGU Package (2023) 14:36
D9 - What should your 3D base look like (2023) 03:49
D9 - Assessing 2D vs 3D (2023) 10:02
D9 - Texturing and how to build an easy-to-use material library (2023) 16:06
D9 - Automating the texturing process (2023) 08:20
D9 - Integrating Railclone into our workflow - presentation (2023) 05:16
D9 - Low to High Poly with Railclone (2023) 20:25
D9 - Integrating Forest Pack into our workflow - presentation (2023) 06:20
D9 - Optimizing FP scattering in your scene (2023) 20:29
D9 - Horoma basic 3ds max scripts (2023) 03:33
D9 - Translating the brief with the repertoire 02:54
D9 - Interpreting references that fit the brief 01:28
D9 - Meshing ideas by moodboarding 02:47
D9 - Expand & evaluate 04:56
D9 - Integrating Pulze into our workflow - presentation (2023) 03:59
D9 - Automating Light Research with Pulze (2023) 16:40
D9 - Debugging your scene (2023) 04:13
D9 - Outputting research 01:41
D9 - Converging
D9 - Contact sheet 02:06
D9 - Culling 02:52
D9 - Identifying the right sequence 13:46
D9 - Identify your keepers 03:15
D9 - Moodboard update 00:56
D9 - Refining your keepers 06:27
D9 - Automating your postprocessing files creation (2023) 19:00
D9 - Starting your photoshop file in a single click (2023) 09:25
D9 - Horoma Essentials Photoshop Actions (2023) 19:52
D9 - Early Sketches Photoshop Process (2023) 22:01
D9 - What should your early sketches look like (2023) 04:51
D9 - Presenting your work to the client 12:15
D9 - Dealing with objections 19:34
D9 - Iterating & detailing : how to integrate feedback 05:29
D9 - Iterating & detailing : how to add details to a scene 07:56
D9 - Final refining and checks 06:18
D9 - The good enough image (2023) 02:59
D9 - Final touchpoints : delivering the images 06:07
D9 - Typical project steps and timeline 08:11
D9 - Optimizing and automating your own workflow (2023) 01:54
D9 - What's next? 04:46
D9 - Diamond 9 in less than 120 seconds (2023) 01:52
D9 - Theory to practice (2023) 05:35
D9 - Resources
Conclusion to From The Ground Up
Conclusion to From The Ground Up (2023) 07:13
Appendix
The Workshop
Discounts & coupons codes with Horoma School partners
Dynamic Symmetry Grids.zip
Presentation templates
Contract, invoice and quote templates
Checklists pdf to check every step of your process when working on a commission
Horoma From The Ground Up Package (Process Diamond 9) - V1.1 December 2023
Inspirations : common sources I go to to get inspired
Resources : common websites where to find assets, knowledge, and other useful stuff for your practice
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