• Free

From The Ground Up

  • Course
  • 43 Lessons

Your companion course to understanding composition, building better images, and running a successful archviz business.

From The Ground Up

Lessons

Introduction to From The Ground Up


A full introduction to the course where you'll discover all the content we're about to tackle, how you should approach the course.

D0_01_FTGU Main Introduction.mp4

Diamond 1 : New Foundations

Diamond 1 is the foundational diamond, the one that reshapes your understanding of the core ideas that lie within composition and archviz. Misunderstanding the foundation of your own industry can lead you to focus on the wrong things.

I'll address the semantics: what is a rendering? What's going on with photorealism? I'll also lay the foundation of an actionable definition for "composition", turning it from a vague concept into a practical tool.

D1_D_01 - Opening diamond 1
D1_D_02 - What is a rendering?
D1_D_03 - The hidden cost of photorealism
D1_D_04 - Photorealism isn’t realism
D1_D_05 - Common misconceptions on composition
D1_D_06 - The missing link
D1_C_01 - A more holistic vision
D1_C_02 - Composition as a tool
D1_C_03 - Expanding the language of rendering
D1_C_04 - Theory to practice
D1_C_05 - Wrapping up diamond 1
D1 - Resources

Diamond 2 : Shifting Perception

Perception itself is frequently misunderstood and oversimplified. The act of perceiving is fundamentally shaped by cultural differences, personal memories, and the physiological quirks of your own body.

I'll explore the power of contrast, Gestalt psychology principles, and the fundamentals of visual hierarchy. This gives you the keys to understand visual weight and tension, the dynamics inside your compositions.

D2_D_01 - Opening Diamond 2
D2_D_08 - Greatest area of contrast
D2_D_15 - Experience and memory
D2_C_02 - Experience of the architectural space

Diamond 3 : Intent

"Just make it look good." But looking good and being effective are completely different things. The difference between a beautiful image and one that moves your client comes down to intent.

I'll uncover the true meaning of intent, its four hidden layers, clarify the limits of storytelling, and tackle how to rip apart the brief during your very first client meeting.

D3_D_01 - Opening Diamond 3
D3_D_05 - Storytelling disambiguation
D3_C_03 - Put a title on it

Diamond 4 : Frame

Most people think framing is about finding a good angle. It's not. Framing is about perception. It's not about grid systems, plotting elements, or other oversimplified approaches.

I'll break down aspect ratios, camera placement, focal length, depth of field, negative space, the rule of thirds (overrated), golden ratio (fancy but useless), and dynamic symmetry (actually useful).

D4_D_01 - Opening Diamond 04
D4_D_04 - Grid systems : the rule of thirds
D4_D_08 - Focal length
D4_D_13 - Negative space & depth planes

Diamond 5 : Light

Lighting makes or breaks the shot. Light is the invisible hand that shapes everything. It defines depth, guides attention, creates mood before a single material even registers.

I cover light and shadow equally, photography setups, natural vs artificial light, atmospherics, texture legibility, smart material libraries, light matching, and AI-generated custom skies.

D5_D_01 - Opening Diamond 5
D5_D_04 - Peculiarities of rendering
D5_C_09 - Subtractive and additive lighting strategies

Diamond 6 : Color

Color is the final core component of composition. Not because it's less important, but because it's the last thing you adjust. Get it wrong and it ruins the equilibrium. Get it right and everything clicks.

I start by imagining a world without color, explore Itten's framework, map color styles, then reverse-engineer palettes, build cohesive schemes, and leverage AI for seasonal variations.

D6_D_01 - Opening Diamond 6
D6_D_02 - A world without color
D6_C_04 - Greys and neutrals

Diamond 7 : Creativity I/O

Good ideas don't just fall on you. Creativity isn't talent you either have or don't. It's a skill you can nurture through mindful observation, experimentation, and questioning the status quo.

I explore where creative thinking comes from, the two essential tools (references and the repertoire), the Learning From The Masters series, and practical strategies for developing your personal style.

D7_D_01 - Opening Diamond 7
D7_D_04 - Some thoughts on AI in archviz
D7_D_06 - Understanding references
D7_C_04 - Is there such a thing as a bad reference

Diamond 8 : career development

"Just make great work and clients will come." That advice is wrong. Talent without business sense is a recipe for failure. Your skills are only half the equation.

From 10 hard-earned lessons to pricing strategies, contracts, client management, cash flow, productivity, and running a one-person studio. This diamond turns artists into professionals.

D8_D_01 - Opening Diamond 8
D8_D_05 - Ethics in archviz
D8_D_06 - Choosing your clients
D8_D_13 - Setting and adjusting your rates - Differentiation and positioning in pricing #pricing

Diamond 9 : Process optimization

The complete production pipeline, from brief to final delivery. Open source tools, AI integration, and workflows that scale without compromising quality.

A full project walkthrough: ideation with AI, 2D/3D exploration, moodboarding, reference interpretation, scene debugging, culling, contact sheets, postprocessing automation, and final delivery.

D9_D_01 - Opening Diamond 09
D9_D_02 - Why go open source and local
D9_D_03 - Typical project steps and timeline
D9_D_08 - Assessing what to do in 2D vs 3D vs AI
D9_C_12 - What should your early sketches look like?